When I first discovered the iPhone I was hesitant to use the camera and ignored all the hype surrounding the phone and the apps that went with it.  But late last year, my friends the Evos, 2evos.com came to visit tapping away on their iPhones, instagraming and swapping filters from color to black & white.  It was than that I realized that there was something other than the novelty of the iPhone that was beginning to unveil. They are already top class creative photographers, but there was something about the phone that seemed to trigger a different sensibility.  They seemed to be childlike when shooting, more playful and with no rules; moments they may have overlooked with a 35 mm, was now given its full attention. It was like they had picked up a camera for the first time. This time however, it happens to be a phone with a pin sharp lens and resolution suitable for most publications.

So why all of a sudden is the iPhone bringing about a rebirth of creativity? I have seen this renewed sense of creative freedom in all my fellow photographers, including myself. Its like breaking out of the box, stripping down to the bare minimum and ridding of the clutter.

This blog is meant to explore this idea of creativity within the context of the iPhone and beyond.  It is about finding our creative pulse by what ever tool we see fit for the situation.

I don’t particularly like  the 35mm format. If I had the budget I would shoot 6×6 all the time, but the state of industry is making it harder and harder for photographers to survive and indulging in film is now a rarity. I was so excited when I discovered that my little iPhone could take pictures in a 6×6 format, like the poor man’s Hasselblad.  I went back and forth for ages, complaining to my boyfriend Tim Clayton www.timclayton.photoshelter.com , that it can’t be right, creating art and photo essays on a phone?  But than again, why not? Of course, there are thousands of filters and effects you can apply to a photo to dramatically alter the reality of the captured moment, but no more than, and probably less so than what photoshop has to offer.